If you’ve held live or remote meetings or events that required a presentation, you know how challenging it can be to keep attendees focused on the message. Unless you’re launching a revolutionary product that sweeps attendees off their feet with its amazing features, it won’t be long before fiddling and fidgeting starts. Don’t be surprised to see some glued to their phone screens and others waiting eagerly for the event to end.
But the good news is that you can avoid all this with graphic recording. In truth, graphic recording has the power to turn the dullest of meetings into an exhilarating session.
But What Is Graphic Recording?
Also known as scribing or visual note-taking, graphic recording is the art of live-capturing an event’s conversation through images and annotations. Graphic recording is done on a wall or whiteboard in real-time by a graphic recorder, also known as a visual note-taker or scribe.
When you engage a skilled graphic recorder from a leading provider like The Sketch Effect in graphic recording your event, you enjoy multiple benefits as listed in the following section.
Benefits of Graphic Recording
Here are the top reasons why you should use graphic recording services for your next event:
1. Attendees Will Take Away More From the Event
The human brain is built with an innate preference for visuals. That’s why an audience in a meeting will show more interest in a speaker who uses interesting animated videos to explain concepts. Similarly, graphic-recording an event will capture the speaker’s main points in visual form, so the attendees can understand better.
You can also use a professional photographer so that the attendees can take a digitized version of the graphic recording with them back home. If that looks like a lot of work, you can use digital graphic recording, which has lots of benefits over traditional graphic recording, such as being immediately editable and shareable.
2. Great Adaptability
Graphic recording works perfectly whether you are trying to capture the main points in a remote meeting, in-person event, or hybrid conference. As long as you work with a seasoned graphic recorder, they will be well-equipped to offer the visual support you need wherever and whenever you need it.
So if you’re holding a hybrid or virtual meeting and don’t see the need to have the graphic recorder on-site, you can have them dial into the meeting instead.
3. Scalable Imagery
More clients are switching to digital graphic recording, and one of the top reasons is the scalability that comes with it. When serving a large audience, you can switch to an IMAX scale so that everyone in the room can enjoy the visual recording of what the speaker is saying.
The same scalability comes in handy when you have an event spanning several locations or a small presentation in a tradeshow booth. In simple terms, digital graphic recording comes with great flexibility, thus being suitable for a wider range of situations.
4. Helps Attendees See the Bigger Picture
Not everyone is quick enough to understand hidden points, especially when there is so much to say in a limited amount of time. Graphic recording saves the day by using images, texts, and symbols cleverly so that participants can understand all the main points with ease.
Such an approach creates room for new ideas to surface and more attendees to join the conversation. Even if you have complex sets of data and statistics, it should be much easier for the attendees to analyze them in visual form (charts and graphs).
5. Easy Shareability on Social Media Platforms
When you transform traditional graphic recordings into a digital form by taking pictures, you can easily share them on various social media platforms. Digital graphic recording content can also be converted into shareable images, increasing the reach and impact of your event.
In some cases, you will come across providers who offer recordings that are compatible with social media platforms and available in high fidelity. That way, you can upload the content and it’ll start being shared even before the speaker leaves the stage.
To Sum Everything Up,
The return on investment that graphic recording will offer for your next event makes it worth the effort. Not only does it increase the value of your event, but it also makes attendees look forward to the next meeting, especially if you hire an entertaining graphic recorder.
If you’re ready to get started or want to learn more, schedule a call with the team at The Sketch Effect and make a huge impact at your next event with top-tier graphic recording.
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