It is already common knowledge that breast cancer is one of the leading causes of death in women. However, its spread can be triggered by actions that seem really harmless to the unaware.
That is why seminars and workshops can greatly help educate about cancer. To reach out to as many audiences as possible in this busy age, you need to use promotional tools and methods that can catch attention in a good way.
Ways To Promote Breast Cancer Awareness Seminar/Workshop
To promote your breast cancer awareness seminar/workshop, let’s make use of a mix of traditional ways of promoting and some modern methods of reaching out to many audiences. Here are five tips you can apply:
Print catchy posters and post them on appropriate bulletin boards
Sticking posters will always be a staple in promoting an event. The nature of your event and the expectations of the possible attendees can be captured by how you design your posters. There are a ton of breast cancer awareness poster ideas that you can use. The important thing is that the message is clear, no matter how simple or stylish your poster is.
The next challenge after designing and printing posters is sticking them in the right places. Billboards are too expensive, and public bulletin boards can be too crowded. So, it will be better to choose locations wherein posters can catch people’s attention. A very good example is a school or university.
If you want more exposure, you can reach out to your local government establishments and ask if your posters can be placed on their bulletin boards. If the budget is a bit high, you can reach out to mall establishments to place your posters.
Leverage social media for promotion
Perhaps, there seem to be very few people who are not connected to social media. That online platform has grown exponentially over the past decade and is now becoming a part of our daily routine. Social media does more than just bragging about oneself, stalking future prospects, or connecting to loved ones in mere seconds.
For the past few years, even before the COVID-19 pandemic era, social media has become a very effective advertising platform. In fact, social media content creators get their profit from advertising deals only, and oh boy, that business is booming. So, it is only logical to promote your breast cancer awareness seminar/workshop through social media.
How can this be done? Promoting through social media can be done in different ways. First, you need to create a social media business account. Add more content and details about your organization and your event. You can use your breast cancer awareness poster design.
Next, secure a promotion page. Facebook and Instagram may have the same procedures under one umbrella. For Twitter, the procedures may be different. For TikTok and YouTube, a video clip may be necessary. Remember to choose whatever method fits your budget.
Insert teasers and tidbits about the upcoming seminar/workshop
Assuming that you have a social media account, you can spice things up before the event. You can add some informative tidbits about breast cancer awareness or teasers about the content of your event. One good example of that is featuring people who have inspirational stories about their cancer survival.
If integrated into posters, you can provide a space featuring a short article, good for a 20-second read, so that it will still be convenient for people passing by the poster wall. If you choose to add the tidbits on your social media page, you might want to do more than that.
Knowing that many people on social media have little attention span, you need to make them short and catchy. Make it a trivia type, and it will be better if it is in video rather than a mere article to read.
More ideas for tidbits and teasers are breast cancer causes, statistics, prevention, and healthy practices. Use relatable comparisons, especially for statistics, to catch more attention. An example might be, “millions are diagnosed with breast cancer every year, and that is half of the people diagnosed with COVID-19 annually”. That info can surely relate to a lot of audiences.
Again, that is only an example. Don’t forget to do more reliable research and cite credible sources. Also, don’t give everything since people might not be encouraged to attend your seminar/workshop. Provide only enough that can pique their interest.
Create appealing merchandise
During any breast cancer awareness event, one of the iconic items is the pink ribbon. Many accredited organizations have adopted such an item, and people seem to like it to be displayed to express their support subtly. Since you will be promoting a breast cancer awareness seminar/workshop, making it one of your giveaway items is a no-brainer.
You can also add customized t-shirts or caps. Make it more expressive and creative. You can use free online tools like PosterMyWall to help you design your merchandise. Decide whether they need to purchase the merchandise separately or if they will be add-ons if one attends the seminar/workshop. Choose whatever fits the budget and the better approach.
Tie-up with local health vloggers
Vlogs are very common on social media. Many people are fond of it, and celebrities even tried vlogging for more exposure. Some vloggers are willing to promote a certain product or event on their videos. So, it seems economical to tie up with the local vloggers to promote your seminar/workshop rather than making your content.
It is advisable to connect with those vloggers whose contents align with healthy practices such as food eating or workout exercises. If you can afford to tie up with a celebrity vlogger that advocates healthy living and possibly with experiences relating to breast cancer, that may be even better.
Conclusion
Your promotion aims to attract more people who can be educated about breast cancer awareness. Make your content factual and relatable to all walks of life. Even though you allotted extra time to enhance poster and merchandise designs or expended a little cash for promotional tools, it can be rewarding as long as the number of interested people increases.
